Play With Fashion

0 Posted by - December 15, 2012 - Diary

(Continuation of Pop! exhibition coverage at the Fashion & Textile Museum, London)

You think of the sixties and more often that not, Twiggy comes to mind. She caused a storm when she first hit the scene and, being a clever business woman, capitalised on it before retiring whilst still in her twenties.

A huge range of Twiggy endorsed products were in abundance during her heyday from false lashes and hangers…

… to plain and fishnet tights all under the ‘Twiggy Enterprises’ umbrella.

Another name synonymous with the sixties is Mary Quant.

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She really embodies the spirit of the era. She believed in having fun with fashion and her playful and colourful clothes reflected that. The mod shapes were easy to move in and paired them with fun coloured tights.

Mary Quant ran her own shop. Initially stocked with various designers, her self designed pieces became the most popular. The playful attitude ran through all of her product. The make-up came in easy to apply crayon shapes. A body make-up version was released too. The ‘watch’ above is actually lip gloss.

The minimal daisy logo covered everything and you knew straight away it was hers.

This make-up range was named after Cathy McGowan, host of Britain’s first rock/pop show: Ready, Steady, Go! (sidenote: there are some great early performances from the Stones, the Beatles and the Who on there) She represented the new teenager with her casual manner of presenting and her trendy fashion sense.

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Keen to sell to teenagers with a new found financial freedom, music was a big theme, like in these jazz themed packaged tights. Call me biased but I love vintage packaging more than the glossy minimal packaging from today.

Disposable income led to disposable products. Products were made specifically for teens that had a short lifespan. Paper dresses were printed with unique photo prints.

Paper jewellery was flat packed and then opened like little paper lanterns into colourful 3D creations.

And whilst we’re on the subject of paper, here’s a selection of printed bags and tags. The sixties must have been like a rainbow judging from the exhibition.

More from the Pop! exhibition:

Pop culture in the fifites
Fashion This Way
First Class Style
Mondrian
Cool Britannia
Artistic Freedom

 

 

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