You think of the sixties and more often that not, Twiggy comes to mind. She caused a storm when she first hit the scene and, being a clever business woman, capitalised on it before retiring whilst still in her twenties.
Another name synonymous with the sixties is Mary Quant.
She really embodies the spirit of the era. She believed in having fun with fashion and her playful and colourful clothes reflected that. The mod shapes were easy to move in and paired them with fun coloured tights.
Mary Quant ran her own shop. Initially stocked with various designers, her self designed pieces became the most popular. The playful attitude ran through all of her product. The make-up came in easy to apply crayon shapes. A body make-up version was released too. The ‘watch’ above is actually lip gloss.
This make-up range was named after Cathy McGowan, host of Britain’s first rock/pop show: Ready, Steady, Go! (sidenote: there are some great early performances from the Stones, the Beatles and the Who on there) She represented the new teenager with her casual manner of presenting and her trendy fashion sense.
Keen to sell to teenagers with a new found financial freedom, music was a big theme, like in these jazz themed packaged tights. Call me biased but I love vintage packaging more than the glossy minimal packaging from today.
More from the Pop! exhibition: